With over 15 years of experience across product design, software development, and creative leadership, I bring a unique blend of technical expertise and strategic vision to every project. My career spans founding a digital agency, leading UX teams in global SaaS platforms and building mission-critical design systems for AI and ecommerce tech companies.

Having worked extensively with high-growth startups and enterprise environments, I’ve developed a disciplined, user-centric approach to design—balancing innovation with functionality. I thrive under pressure, excel in cross-functional teams, and take pride in mentoring others through high standards of execution and creative thinking.

Whether designing intuitive interfaces, planning autonomous drone flight paths, or leading multi-disciplinary product teams, I bring energy, focus, and a deep commitment to creating meaningful, human-centred solutions.

Core Skills

Leadership in Product & Design
‍Proven track record leading product and UX teams in SaaS, AI and eCommerce. Strong cross-functional collaboration with engineering and executive teams.

‍Design Systems & UI Craftsmanship
‍Expert in Figma and scalable design systems. Obsessed with detail and delivering pixel-perfect interfaces that balance form and function.
‍
‍Full-Stack Product Thinking
‍Deep understanding of frontend/backend workflows. midweight-level skills in HTML, CSS, and JavaScript with 8+ years of experience in React and React
Native.

‍Agile Methodology & Team Collaboration
‍Experienced in agile environments—iterating quickly while maintaining design integrity and aligning with
business goals.

‍Drone Operations & Aerial Photography
‍GVC-certified drone pilot operating high-end systems like the DJI Inspire 3, specialising in autonomous flight paths and rugged terrain.