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Mission
Localised is an end-to-end integration partner for global brands seeking to enter new international markets. Launched in 2018 with the backing of multi-millionaire Peter Jones, known from the UK TV show Dragons' Den, the ambition was clear: to design and build a scalable, white-label e-commerce platform that could be fully localised for any country and currency worldwide. As the first designer hired, it was my responsibility to help bring this platform to life from the ground up.
Approach
The priority was to design and build a checkout system capable of handling different currencies, languages, and payment types. Once this was completed, I designed a global template system for standard e-commerce pages and a design system to support a white-label approach for various brands. Following that, I developed the concept and design for the backend platform, Houston, which was created to manage and maintain products.
Design
My design approach focused on creating templates and components that could be easily reconfigured and restyled for different brands and their content while accommodating various languages and formats needed for different countries. The template system I developed became the foundation for all designers and content creators to use. Eventually, I became the Director of UX, responsible for overseeing and managing this system.
